{"id":20227,"date":"2025-07-25T15:14:23","date_gmt":"2025-07-25T15:14:23","guid":{"rendered":"https:\/\/parabolas-argumentos.com\/?page_id=20227"},"modified":"2025-09-11T11:50:06","modified_gmt":"2025-09-11T11:50:06","slug":"brand-design","status":"publish","type":"page","link":"https:\/\/parabolas-argumentos.com\/fr\/brand-design\/","title":{"rendered":"Image de marque et conception"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"20227\" class=\"elementor elementor-20227\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-f5facde e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"f5facde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ac1151 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"1ac1151\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfe36c sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"1dfe36c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Les id\u00e9es deviennent identit\u00e9.<br>\nLe design devient objectif.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c4b099 elementor-section-full_width scheme_default elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"2c4b099\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-097b647 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"097b647\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98d4c37 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"98d4c37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd02cc9 sc_fly_static elementor-widget elementor-widget-trx_sc_layouts_title\" data-id=\"dd02cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_layouts_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc_layouts_title sc_align_center with_content without_image without_tint\" ><div class=\"sc_layouts_title_content\"><div class=\"sc_layouts_title_title\"><h1 class=\"sc_layouts_title_caption\">Image de marque et conception<\/h1><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8a247 sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"7c8a247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcea9ab elementor-view-default sc_fly_static elementor-widget elementor-widget-icon\" data-id=\"fcea9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.626\" height=\"8.639\" viewbox=\"0 0 14.626 8.639\"><g id=\"down-arrow\" transform=\"translate(0 -70.698)\"><g id=\"Group_8820\" data-name=\"Group 8820\" transform=\"translate(0 100.698)\"><path id=\"Path_6507\" data-name=\"Path 6507\" 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data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77741d4 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"77741d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c1b4a elementor-widget__width-initial elementor-widget-mobile__width-inherit sc_fly_static elementor-widget elementor-widget-image\" data-id=\"49c1b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-1024x288.webp\" class=\"attachment-large size-large wp-image-20308\" alt=\"\" srcset=\"https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-1024x288.webp 1024w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-300x84.webp 300w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-768x216.webp 768w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-1536x432.webp 1536w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-2048x575.webp 2048w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-370x104.webp 370w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-840x236.webp 840w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-410x115.webp 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f6afd sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"d1f6afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_item_title_style_default sc_item_title_tag trx_addons_inline_218237302\"\n\t\t\t><span class=\"sc_item_title_text\">Image de marque et conception<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad18c6 sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"5ad18c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default sc_item_title_tag trx_addons_inline_1154575929\"\n\t\t\t><span class=\"sc_item_title_text\">Image de marque et conception<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a776307 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"a776307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ea2ef elementor-widget__width-initial elementor-widget-mobile__width-inherit sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"08ea2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"319\" data-end=\"508\">Chez Par\u00e1bolas &amp; Argumentos, chaque histoire commence par la strat\u00e9gie de marque. Nous aidons les marques de mode \u00e0 traduire leurs valeurs en images et \u00e0 cr\u00e9er des identit\u00e9s authentiques, coh\u00e9rentes et responsables.<\/p><p data-start=\"510\" data-end=\"827\" class=\"translation-block\">De la <strong data-start=\"\u00ab\" data-end=\"\u00ab\">conception de l'identit\u00e9 et du d\u00e9veloppement de la marque<\/strong> \u00e0 l'<strong data-start=\"\u201c560\u201d\" data-end=\"\u00ab\">emballage et la photographie<\/strong>, nous construisons les bases cr\u00e9atives qui soutiennent chaque collection. <br><br>Guid\u00e9s par les principes de durabilit\u00e9 et de savoir-faire artisanal portugais, nous veillons \u00e0 ce que le design ne soit pas seulement visible, mais aussi perceptible, afin de cr\u00e9er un sentiment de confiance, de reconnaissance et des liens intemporels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"e-con-with-custom-width elementor-element elementor-element-113fd8b e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"113fd8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"e-con-gap-no elementor-element elementor-element-cde517d e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"cde517d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7d8fcf e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"a7d8fcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62a884b e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"62a884b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe792bb sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"fe792bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_item_title_style_default sc_item_title_tag trx_addons_inline_1403857278\"\n\t\t\t><span class=\"sc_item_title_text\">Les couches du design<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f3bd3 sc_layouts_hide_on_wide sc_layouts_hide_on_desktop sc_layouts_hide_on_notebook sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"84f3bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default sc_item_title_tag trx_addons_inline_2141467370\"\n\t\t\t><span class=\"sc_item_title_text\">Les couches du design<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bebff9 elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"1bebff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bed53 elementor-widget__width-initial elementor-widget-mobile__width-inherit sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"d0bed53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"319\" data-end=\"508\">Notre service Branding &amp; Design couvre tous les aspects cr\u00e9atifs qui conf\u00e8rent coh\u00e9rence et sens \u00e0 une marque de mode. <br \/><br \/>Chaque \u00e9l\u00e9ment est d\u00e9velopp\u00e9 en accord avec les valeurs, les collections et le positionnement, toujours dans un souci de durabilit\u00e9 et de responsabilit\u00e9. Notre service Branding &amp; Design couvre tous les aspects cr\u00e9atifs qui assurent la coh\u00e9rence d'une marque de mode.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7257424 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"7257424\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc327d2 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"dc327d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: 400;color: ##A3AF9C;margin-right: 15px\">01.<\/span>Conception d'identit\u00e9<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1763e18 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1763e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"319\" data-end=\"508\">Logos, typographie et syst\u00e8mes de couleurs qui capturent l'essence de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be79d22 sc_height_tiny elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"be79d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9ebf0 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7b9ebf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: 400;margin-right: 15px\">02.<\/span>D\u00e9veloppement de la marque<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9f806 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3f9f806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"319\" data-end=\"508\">De la conception \u00e0 la narration, nous construisons des identit\u00e9s coh\u00e9rentes et intemporelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548b67d sc_height_tiny elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"548b67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb3183 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"8eb3183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: 400;margin-right: 15px\">03.<\/span>Conception d'emballage<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eed156 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"0eed156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"319\" data-end=\"508\">Des solutions durables qui allient esth\u00e9tique, fonctionnalit\u00e9 et responsabilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3122b7 sc_height_tiny elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"f3122b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5139f sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"cf5139f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: 400;margin-right: 15px\">04.<\/span>D\u00e9cors et photographie<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12418b elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"c12418b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"319\" data-end=\"508\">Des images \u00e9ditoriales et des visuels de campagne qui communiquent avec \u00e9l\u00e9gance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58392d8 sc_height_tiny elementor-widget-divider--view-line sc_fly_static elementor-widget elementor-widget-divider\" data-id=\"58392d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff78ea e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"8ff78ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd411f4 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-child\" data-id=\"dd411f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d33e374 elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-image\" data-id=\"d33e374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-1024x288.webp\" class=\"attachment-large size-large wp-image-20308\" alt=\"\" srcset=\"https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-1024x288.webp 1024w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-300x84.webp 300w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-768x216.webp 768w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-1536x432.webp 1536w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-2048x575.webp 2048w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-370x104.webp 370w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-840x236.webp 840w, https:\/\/parabolas-argumentos.com\/wp-content\/uploads\/2025\/08\/Parabolas-Logo-black-410x115.webp 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3b461 sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"7d3b461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><h1 class=\"sc_item_title sc_title_title sc_align_center sc_item_title_style_default sc_item_title_tag trx_addons_inline_1699830166\"\n\t\t\t><span class=\"sc_item_title_text\">Les couches du design<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c928bc elementor-widget__width-initial elementor-widget-mobile__width-inherit sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7c928bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"319\" data-end=\"508\">Chez Par\u00e1bolas &amp; Argumentos, chaque histoire commence par la strat\u00e9gie de marque. Nous aidons les marques de mode \u00e0 traduire leurs valeurs en images et \u00e0 cr\u00e9er des identit\u00e9s authentiques, coh\u00e9rentes et responsables.<\/p><p data-start=\"510\" data-end=\"827\" class=\"translation-block\">De la <strong data-start=\"\u00ab\" data-end=\"\u00ab\">conception de l'identit\u00e9 et du d\u00e9veloppement de la marque<\/strong> au <strong data-start=\"\u201c560\u201d\" data-end=\"\u00ab\">packaging et \u00e0 la photographie<\/strong>, nous construisons les bases cr\u00e9atives qui soutiennent chaque collection.<\/p><p>Guid\u00e9s par la durabilit\u00e9 et le savoir-faire artisanal portugais, notre travail veille \u00e0 ce que le design ne soit pas seulement vu, mais aussi ressenti, cr\u00e9ant ainsi la confiance, la reconnaissance et des liens intemporels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09f16b9 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"09f16b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba89325 elementor-widget-mobile__width-initial sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"ba89325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand les valeurs deviennent visuelles, et les visuels deviennent des impressions durables.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ideas into identity. Design into purpose Page (post) title Branding &#038; Design Branding &#038; Design At Par\u00e1bolas &amp; Argumentos, branding is where every story begins. We help fashion brands translate&hellip;<\/p>","protected":false},"author":1,"featured_media":20335,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20227","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/pages\/20227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/comments?post=20227"}],"version-history":[{"count":132,"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/pages\/20227\/revisions"}],"predecessor-version":[{"id":22039,"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/pages\/20227\/revisions\/22039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/media\/20335"}],"wp:attachment":[{"href":"https:\/\/parabolas-argumentos.com\/fr\/wp-json\/wp\/v2\/media?parent=20227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}